最好的营销人员会看到大局–他们着眼于业务前景，确定影响受众的机会，并找出可能损害其品牌的威胁。曼彻斯特的第二大就业领域是创意和数字媒体产业，因此在城市中心学习，您将接触到行业网络，代理商，企业家和数字营销专家。本课程经英国特许营销学会（CIM）认可，旨在帮助您掌握所有基本领域-从研究，项目管理和预算以及策划和实施广告活动所需的预算，到有效广告形象和复制。首先，您将探索支撑营销实践的理论。然后，您将可以灵活选择最感兴趣的单位。您将研究不同的媒体和沟通方式，研究如何分析和细分受众，并发现如何在正确的时间制作和
The best marketers see the big picture they look at the business landscape, identify the opportunities to influence audiences, and spot threats that could damage their brands. Manchester's second largest employment sector is the creative and digital media industries, so studying in the heart of the city youll be exposed to industry networks, agencies, entrepreneurs and digital marketing specialists. Accredited by the Chartered Institute of Marketing (CIM), this course has been designed to help you grasp all the fundamental areas from research, project management and budgeting required in planning and delivering a campaign, to the inspiration behind effective advertising images and copy. To start with, youll explore the theories that underpin marketing practice. Then youll have the flexibility to choose units that interest you most. Youll look at different media and methods of communication, study how to analyse and segment audiences, and discover how to craft and deliver the right message at the right time. By the time you graduate, youll not only understand the theory behind effective marketing youll also have a range of practical, professional skills. Because your degree is accredited by the CIM, the leading professional body for marketers worldwide, your skills will be sought after by top employers. Length: 3 years full-time, 4 years with placement, 4 years with overseas study.