该硕士学位为战略营销职业提供了完美的起点，特别是在国际商业环境中。您将学会欣赏营销管理理论和实践的现代发展，并探索基本领域，包括国际营销，营销策略和营销研究。您还将研究关键主题，例如国际服务营销，跨文化和全球供应链的消费者行为。该课程以实践为重点，您将通过公司内任务和案例研究来研究真正的业务场景，从而发展专业技能。我们的学者是各自领域的专家，具有广泛的国际知名度的教学，研究和咨询经验。因此，该课程是全球公认的，吸引了来自世界各地的学生。您将获得跨文化的经验，并了解在国际环境中工作所需的技能。
This Masters degree enables you to develop a career in strategic marketing, particularly in the global business environment. You’ll learn to appreciate modern developments in marketing management theory and practice, exploring essential areas including global marketing, marketing strategy and marketing research. You’ll also examine key topics such as global and digital services, cross-cultural consumer psychology and global distribution and supply chains. The course – accredited by the world's leading professional body – has a practical focus, allowing you to develop professional skills through practical assignments and case studies examining genuine business scenarios. Our academics are specialists in their field with extensive teaching, research and consultancy experience of international standing. This globally recognised course will provide you with a cross-cultural experience and the skills needed to work in the worldwide business environment. Course highlightsThis course is shaped by the Business School’s Global and Strategic Marketing Research Centre, one of the leading centres of research in marketing in Europe. This course is highly acclaimed; it was ranked sixth in the UK, 20th in the EU and 24th in the world in the 2024 QS Business Masters ranking (Marketing category). You will develop cross-cultural thinking and understand how professional marketers operate across the world, helping you stand out in the global job market. Your learning will be connected to developments in industry through guest speakers who share current trends and valuable real-world insight. You’ll benefit from opportunities to gain practical, hands-on experience with real organisations through projects and case studies. On all Masters courses at Leeds University Business School you’ll have an opportunity to apply for a place on a week-long international study tour which will include company visits, guest lectures and networking events, as well as an opportunity to visit local places of interest. Previous study tours have included visits to Berlin, Frankfurt, Milan and Zurich. Find out more about studying your Masters at Leeds University Business SchoolAccreditationLeeds University Business School has triple accreditation from the three leading bodies AACSB, AMBA and EQUISThis Masters degree is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to work towards CIM qualifications during your studies and receive exemptions from selected assessments. CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, ensuring you are equipped with the best opportunities for a successful marketing career. The course is also accredited by the Institute of Export and International Trade (IOE&IT), the professional membership body representing and supporting the interests of everyone involved in importing, exporting and international trade.