该硕士学位为战略营销职业提供了完美的起点，特别是在国际商业环境中。您将学会欣赏营销管理理论和实践的现代发展，并探索基本领域，包括国际营销，营销策略和营销研究。您还将研究关键主题，例如国际服务营销，跨文化和全球供应链的消费者行为。该课程以实践为重点，您将通过公司内任务和案例研究来研究真正的业务场景，从而发展专业技能。我们的学者是各自领域的专家，具有广泛的国际知名度的教学，研究和咨询经验。因此，该课程是全球公认的，吸引了来自世界各地的学生。您将获得跨文化的经验，并了解在国际环境中工作所需的技能。
This Masters degree enables you to develop a career in strategic marketing, particularly in the global business environment. Youll learn to appreciate modern developments in marketing management theory and practice, exploring essential areas including global marketing, marketing strategy and marketing research. Youll also examine key topics such as global and digital services, cross-cultural consumer psychology and global distribution and supply chains. The course has a practical focus, allowing you to develop professional skills through practical assignments and case studies examining genuine business scenarios. Our academics are specialists in their field with extensive teaching, research and consultancy experience of international standing. This globally recognised course will provide you with cross-cultural experience and the skills required to work in the worldwide business environment.