高级营销管理MRes
MRes Advanced Marketing Management
  • 学历文凭

    Masters Degree (Research)

  • 专业院系

    销售和营销

  • 开学时间

  • 课程时长

  • 课程学费

    汇率提示

国际学生入学条件

2:1 Hons degree (UK or equivalent) in Marketing or a related Business Management degree with minor marketing components. We welcome students with marketing experienced gained within a degree in Marketing, a Business Management degree, or practically within industry.

We normally require an IELTS (Academic) Test with an overall score of at least 7.0, and a minimum of 6.0 in each element of the test.
ToEFL IBT or ToEFL IBT Home Edition with an overall score of at least 94, with a minimum of 19 in reading, 19 in listening, 19 in speaking and 22 in writing
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IDP—雅思考试联合主办方

雅思考试总分

7.0

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  • 雅思总分:7
  • 托福网考总分:94
  • 托福笔试总分:160
  • 其他语言考试:Pearson PTE Academic or Pearson PTE Academic Online with a score of at least 65 and a minimum of 50 in each component of the test
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课程简介

该计划适用于具有丰富学术或工作经验的营销经验的毕业生,他们希望丰富其现有知识
Marketing is the dynamic core of business and can be a force for strategic change. However, what does it take to create a marketing visionary How do you ensure communications flow across global business landscapes<br><br>The MRes Advanced Marketing Management programme creates the next generation of marketing leaders. It develops advanced professional thinking, analysis and marketing management skills. It is the ideal next step for marketing or business management graduates who want to uncover deeper marketing insights. It also offers aspiring marketing managers the chance to develop their skills.<br><br>Our core modules provide broader marketing management knowledge. You then choose options to support your passions. Client interaction is integral to teaching. We encourage collaborative skill building such as group work, group contracting and away days. Your dissertation can be library-based. Or you can choose to solve a problem for a key partner company such as Microsoft, a social entrepreneur or a media organisation.<br><br>You will develop an understanding of management nuances and gain a higher level of professional insight. You will learn how to speak strategically from a managerial platform and manage multiple stakeholders. Our graduates have the skills to tackle evolving marketing problems and to solve social challenges.<br><br>As part of the UK's longest-established marketing faculty, this programme has been established for more than a decade, so you will access a valuable and extensive database of global alumni. Many act as guest speakers and provide career feedback. We also offer dedicated marketing career support with help navigating recruitment processes, CV development and career planning.
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学校排名

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146

数据源:泰晤士高等教育世界大学排名

关于兰卡斯特大学

兰卡斯特大学是一所研究型大学,位于英格兰西北部兰卡斯特。这所大学坐落在宽敞的绿色校园中,拥有由来自世界各地120多个国家和地区的学生组成的群体。来到兰卡斯特大学的学生将成为国际群体的一员,由世界一流的教师为其讲授知识。兰卡斯特大学在英国大学排行榜上位列前15名: 在2025年《泰晤士与星期日泰晤士优秀大学指南》中排名第12 在2025年完全大学指南中位列第10位 在2025年卫报大学指南中位列第11位兰卡斯特大学还受到全球认可: 被QS评为5星级 在''2025年QS世界大学排名''中位居全球大学前150名。兰卡斯特大学与全球教学和研究机构拥有广泛的联系,这为学生提供了许多极好的海外留学或工作的机会。兰卡斯特大学不仅与美国和中国的大学有着紧密联系,还与中国、德国、加纳和马来西亚的院校建立了战略教学合作伙伴关系。兰卡斯特大学的学生可以充分利用该校的现代化绿色校园。校园周围环绕着林地,学生可在林间小径步行游览。校园中还有许多绿色空间,是学生们享受安静时刻或与朋友交往的理想场所。除了大量休闲绿地和一流的设施,校园中还有美术馆、剧院、电影院、餐馆、咖啡馆、酒吧、邮局和美发沙龙。新装修的图书馆在学期期间一周七天全天24小时开放,提供1200多个工作空间和安静的学习区,以满足各种学习方式。学生还可以免费租借图书馆的个人电脑和笔记本电脑。除了大量休闲绿地和一流的设施,校园中还有美术馆和音乐厅、剧院、电影院、餐馆、咖啡馆、酒吧、邮局和美发沙龙。

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