该学位可以全面理解市场营销和广告，以及它们之间的关系。这包括全球营销管理，重要和创造性的沟通以及数字化。您将探索市场营销和其他主题的广泛主题。我们的核心模块涵盖市场研究和分析。您将了解消费者的行为，营销策略和工业营销。此外，营销是一种管理功能和社会文化现象。在您的三年中，您将体验到广泛的学习经验，例如小组项目。这将激发您的个人以及学术技能。我们还将与包括国际品牌，代理商，慈善机构和当地行业在内的实际客户开展市场研究项目。这些项目将增强您的专业咨询能力。他们还为您提供了将理论知识应用于现实世界的机会。如果您
With a BSc Marketing from Lancaster, you will be ready for a successful career in an industry always at the leading edge of society. Our highly-flexible course structure offers you the opportunity to choose your own pathway through your studies. You can choose to study modules in brand strategy, social media management, or digital marketing, and shape your future. Studying Marketing at Lancaster helps you develop an understanding of branding, distribution, ethical thinking, strategy, consumer behaviour, business models and the skills you need in a wide range of roles. You will tackle critical questions, such as: Why do people buy a product How are influencers changing the marketing landscape And, what are the ethics behind collecting consumer data<br><br>You focus completely on marketing from the start, cover management aspects and marketing's crucial role in a company's success, and gain an understanding of consumers. We help craft the skilled professionals who can develop, design and implement marketing programmes, processes and activities essential for any successful business.<br><br>In addition, in your first year, you will also study two further subjects from other departments. We call these your minor subjects', which account for two modules of 40 credits each. You can choose from creative modules (e.g. design, film, creative writing), business modules (e.g. entrepreneurship, management, business intelligence), maths-orientated modules (e.g. accounting and finance, economics), social science modules (e.g. sociology, psychology) and even applied computing or languages, amongst many other options.