该学位可以全面理解市场营销和广告，以及它们之间的关系。这包括全球营销管理，重要和创造性的沟通以及数字化。您将探索市场营销和其他主题的广泛主题。我们的核心模块涵盖市场研究和分析。您将了解消费者的行为，营销策略和工业营销。此外，营销是一种管理功能和社会文化现象。在您的三年中，您将体验到广泛的学习经验，例如小组项目。这将激发您的个人以及学术技能。我们还将与包括国际品牌，代理商，慈善机构和当地行业在内的实际客户开展市场研究项目。这些项目将增强您的专业咨询能力。他们还为您提供了将理论知识应用于现实世界的机会。如果您
With a BSc Marketing from Lancaster, you will be ready for a successful career in an industry always at the leading edge of society. Our highly flexible course structure allows you to choose your own pathway through your studies. You can choose to study modules in brand strategy, social media management, or digital marketing and shape your future. Course overview Studying marketing at Lancaster will help you develop an understanding of branding, distribution, ethical thinking, strategy, consumer behaviour, business models, and the skills you need in a wide range of roles. You will tackle critical questions, such as: Why do people buy a product How are influencers changing the marketing landscape And, what are the ethics behind collecting consumer data You focus completely on marketing from the start, cover management aspects and marketing’s crucial role in a company’s success, and gain an understanding of consumers. We help craft the skilled professionals who can develop, design and implement marketing programmes, processes and activities essential for any successful business. In addition, in your first year, you will also study two further subjects from other departments. We call these your ‘minor subjects', which account for two modules of 40 credits each. You can choose from creative modules (e.g. design, film, creative writing), business modules (e.g. entrepreneurship, management, business intelligence), maths-orientated modules (e.g. accounting and finance, economics), social science modules (e.g. sociology, psychology) and even applied computing or languages, amongst many other options. You will gain holistic and contemporary marketing learning from world-leading academics and tap into a rich alumni network that only the UK’s first marketing department can offer, with graduates at global companies including Google, IBM, P&G, Warner Brothers, Disney, and Reebok. You will be challenged to think mindfully and critically about topics such as supply chains and the treatment of supplier networks, over-consumption, and how to negotiate strategies effectively in turbulent times. We ensure our students have the disciplinary knowledge to succeed, and throughout your degree, you put your learning into practice. Our consultancy-based courses see you work on a live client project, which better prepares you for life as a marketer. These projects strengthen your market research abilities and allow you to apply theoretical knowledge in the real world. Previous projects have been with companies including the MOBO Awards, Saatchi and Saatchi, Tesco, and Lake District Tourism, as well as numerous SMEs and charities. You are supported throughout by an academic tutor – offering support on your academic work, time management and other areas of your degree. Key facts Our careers team works with you from day one, challenging you to think about where you want to work after graduation and helping you build and develop your CV with the experience needed to secure a successful graduate position in a sector and company of your choice. During the three years of this degree, you will experience a broad range of learning opportunities, with a strong emphasis on collaborative working, that support your personal development as well as your academic skills. BSc Marketing is also offered as a four-year degree, with the third year either a year abroad or a year in industry. Switching to one of these courses after you start may be possible, subject to availability, and visa and other requirements. Course outcomes You will gain an excellent grounding in current marketing theory and practice. We equip our graduates for successful careers across a range of marketing roles across a wide spectrum of commercial and not-for-profit organisations.