市场营销和设计专业的联合荣誉学位为学习具有创造性的商业学位提供了机会。由我们的设计和市场营销部门提供，这与图形设计无关，而与设计过程的理论和发展有关。您将在设计原理和应用方面打下坚实的基础。您将学习如何制作设计摘要，委托设计工作以及管理从包装到在线广告的任何领域的营销。营销人员与当代设计师之间的热烈讨论是您课程的重要组成部分。互动式讲座，教程和研讨会有助于将学术原理变为现实。在您的第一年，您将学习商业模型，科学和新技术，产品开发，可持续性以及设计与社交媒体的交互方式。我们还将探索从消费者行为到市场研究，客
Are you highly creative Do you want to understand business and marketing as well as the design process This joint-honours degree offers you the chance to study a degree in business with a creative focus. Delivered by our Design and Marketing departments, with BSc Marketing and Design, you will develop a distinctive expertise in both fields and develop a solid understanding of their complementary and contrasting theoretical lenses. Course overview You will develop a solid theoretical grounding in design principles and applications, learn how to produce design briefs, commission design work and manage marketing for any area, from packaging to online advertising. You will also gain design experience by responding to a range of design briefs, and you will be introduced to a range of creative industry-standard software packages to assist you in developing strong visualisation skills. Throughout your three years, you will work alongside marketing and design majors, and the lively discussion between marketers and contemporary designers forms an important part of your course. In your first year, you will learn about business models, new technologies, product development, sustainability, and how design interacts with social media. You will learn how to undertake a creative design process, from the initial brief to presenting the final concepts. We also explore areas ranging from consumer behaviour to marketing research, customer relationship management to marketing communications. You will also study another subject of your choice outside the areas of marketing and design, enabling you to personalise your degree. This could be a business or management subject, such as economics, entrepreneurship, or management; another creative subject, such as film or creative writing; or a social science, such as psychology or sociology, amongst other options. In your second year, you will study advanced marketing topics in greater depth, such as routes to market with a particular emphasis on retailing, the application of design thinking and marketing research methods. You will deepen your understanding of consumer behaviours and develop your skills in applying your marketing knowledge, planning a system, running an analysis, and dealing with marketing problems using industry-standard marketing simulation software. Alongside this, you will develop your expertise in design visualisation, creating imaginative two-dimensional and three-dimensional visualisations that engage with contemporary design issues using a range of industry-standard software. Furthermore, you will study design management to understand how it benefits organisations and how to work with designers on strategic issues. In the third year, you will develop knowledge and practical experience of Design Consultancy and the relationship between design and innovation. Our final-year Design Consultancy module enables you to work with a real-life client for the full year. This experience is designed to strengthen your professional consulting abilities. Working as part of a design team, you will generate research that allows you to gain a full understanding of your client's organisation and needs, and develop innovative design proposals for your client. Additionally, there are opportunities to develop and deepen your practical designing skills through optional modules oriented towards future thinking. The relationship between design and marketing is becoming increasingly more strategic and business-driven, and this degree gives you the skills to succeed, whichever career path you choose. Key facts This course is approved and accredited by the Chartered Institute of Marketing (CIM). This allows you to gain a professional qualification or award alongside your degree through the prestigious CIM Accredited Degree programme.