这是心理学和市场营销的联合荣誉学位，因此您将从管理学院和心理学系的专业知识中受益。在您的第一年，您将在心理学，关键营销概念和技术上打下坚实的基础。您还将从社会科学，管理学院或其他大学系学习另一门您选择的学科。第二年，您将学习营销研究，认知心理学，供应链营销和消费者行为等领域。您还将与实际客户一起进行市场研究项目，以将理论付诸实践并增强您的专业咨询能力。期末学生将学习高级社会心理学，战略营销和消费者行为高级主题。您还可以从以下选项中进行选择：合作心理学，战略谈判以及批判性和创造性沟通。市场营销和心理学方面的
BSc Marketing with Psychology is the degree for students who want to understand the application of psychology to business. It develops skills in both marketing and psychology, allowing you to harness each in relation to the other. Psychological theories underpin a large part of marketing theory (consumer motivations and behaviours, for example), and employers highly value these skills. As you progress through your degree, you have the opportunity to choose more and more of your modules, creating a degree that is unique to you and that maximises your strengths. Course overview If you are interested in the application of psychology in a business context, this degree gives you an in-depth understanding of human psychology and how consumers think, feel and make decisions, taught jointly by our Departments of Marketing and Psychology. You will be exposed to marketing and psychology-related topics, allowing you to develop a distinctive expertise in both fields of study. In your first year, you will gain a solid foundation in psychology, key marketing concepts and techniques. You will also study another subject of your choice outside the areas of marketing and psychology, enabling you to personalise your degree. This could be a business or management subject, such as economics, entrepreneurship, or management; a language; or a creative subject, such as film, design or creative writing, amongst other options. The second year sees you learn about areas such as marketing research, cognitive psychology and consumer behaviour. You will also conduct market research projects with real clients, putting theory into practice and strengthening your professional consulting abilities. Final year students take modules including: Advanced Social Psychology, Strategic Marketing and Advanced Topics in Consumer Behaviour. You will also choose from options such as The Psychology of Cooperation, Strategic Negotiation and Critical and Creative Communications. Key facts Across three years, you acquire in-depth knowledge and develop a solid understanding of the complementary andor contrasting theoretical lenses between the two disciplines, working alongside both marketing and psychology majors. Course outcomes Experience in both marketing and psychology provides an excellent foundation for a career in marketing and market research. We are proud that past marketing graduates have progressed to senior positions in top agencies such as Ogilvy, Leo Burnett, and Grey Advertising.