该硕士课程
Our MSc in Marketing Management course has a unique business-oriented curriculum that will help sharpen your managerial skills and improve planning and scheduling. As well as this, you’ll get into the depths of analytics and data handling as well as learn ethical marketing skills.These skills will give you an understanding of the role of a marketing manager in an international business landscape.This course combines both the theory behind marketing with practical applications and real-world insights to help you become a strategic and dynamic marketing professional.Delve into the realms of market research, strategic marketing, brand management, consumer psychology, and international marketing through a range of modules.You'll study areas such as contemporary global marketing practice, marketing analytics, interactive integrated marketing communications, and buyer behaviour and ethics – all designed to help you become a strategic marketer.The programme places a strong emphasis on the core managerial, analytical, and planning abilities in marketing. The course also focuses on collaborative learning, and you’ll engage in Authentic Business Learning (ABL) projects, group assignments, interactive discussions, and debates.These are designed for you to effectively collaborate with colleagues and clients in future roles. You’ll also benefit from first-hand insights shared by guest speakers with extensive senior leadership experience.