成为有效的沟通者和富有创造力的问题解决者，并具备从事营销职业和广泛管理职位所需的技能和商业洞察力。您将学习识别竞争优势所在，并开发所需的工具来应对市场机会。我们将为您提供切合实际的学习经验和行业见解，使您成为全面的营销专家。您将学习诸如消费者心理和行为，企业与社会和文化之间的界面，企业经济学，战略管理，市场研究等领域。该计划反映了这个快速发展的领域中的最新发展-您将向学科前沿的研究人员以及经验丰富的营销专家学习。您还将获得对营销如何适应更广泛的业务和管理环境的深入了解。
Become an effective communicator and creative problem-solver, equipped with the skills and commercial insight you need for a career in marketing and wider managerial roles. You will learn to identify where competitive advantages lie, and develop the tools you need to respond to market opportunities. Well give you practically focused learning experiences and industry insight, developing you into a well-rounded marketing professional. The programme reflects the latest developments in this fast-moving field - you will learn from researchers at the cutting edge of the subject, as well as experienced marketing professionals.<br><br>Youll also gain an in-depth understanding of how marketing fits into the broader context of business and management.