战略营销需要高级技能
In a complex and evolving marketing world, marketing professionals with the ability to think strategically, creatively and responsibly are in high demand by organisations across the globe. This specialist degree immerses you in organisational challenges, working with a range of clients via intensive consultancy and practice-led learning from industry. Balancing hands-on industry experience with academic theory and research, this course challenges you to think beyond typical market research and customer insights. You'll develop visionary perspectives and create strategies that address complex business challenges in innovative ways. Designed for professionals with some marketing experience, our MSc Strategic Marketing and Consulting degree is ideal for those ready to advance into senior marketing and consultancy roles. You’ll graduate with the expertise and confidence to make agile, strategic decisions in an ever-evolving marketing landscape. Accredited by the Chartered Institute of Marketing