获得林肯大学商学（荣誉）学士学位的目的是为学生提供对企业和市场营销原理的牢固掌握。鼓励学生探索商业的理论和实践背景并发展市场营销专业。快速的技术进步为市场营销领域提供了公平的竞争环境，该行业现在将创新和创造力视为与否同样重要的要素。 <br>整个学位课程，使学生有机会熟悉国际商业环境，发现营销机会并加深对如何克服吸引大众和利基受众的挑战的理解。这些模块旨在使学生获得制定成功的策略和商业活动所需的工具。<br>数字营销的重要性在整个计划中得到认可，并且学生从第一年开始就有机会发展数字技能。<br>学生可以选
Innovation and creativity are increasingly important to devising and delivering effective modern marketing campaigns, as rapid technological advancements have transformed the business landscape. The BA (Hons) Business and Marketing degree at Lincoln is designed to provide students with a firm grasp of the basic principles of the subject. It encourages them to explore the theoretical and practical context of business and develop a marketing specialism. Throughout the programme, students have the opportunity to increase their familiarity with the international business environment, identify marketing opportunities, and develop an understanding of how to overcome the challenges of reaching mass and niche audiences. Students who successfully complete their studies with a year of work placement will receive the award title BA (Hons) Business and Marketing (with Work Placement). Those who do not will receive a BA (Hons) Business and Marketing award. Recent Business and Marketing graduates have gone on to work in communications, market research, e-commerce, project management, account management, and creative marketing in the public sector or within in-house or agency marketing roles.<br><br>Duration - 3 Year or 4 Year (with optional placement year)