市场营销管理（荣誉）文学士学位课程为学生提供机会，使他们能够理解市场营销技巧以及适用于各种业务类型和行业的流程。国际上对行业发展的关注，例如新技术的出现以及产品和服务创新的出现。数字营销的重要性在整个计划中得到了认可，从第一年开始，学生就有机会发展数字技能。林肯营销管理计划的一个显着特点是强调技能的实际应用，并有思考和思考的机会。担任真实企业实时简报的顾问。
As businesses strive for success in increasingly competitive markets, the power of effective marketing is becoming ever more important. The BA (Hons) Marketing Management degree offers students the opportunity to develop an understanding of marketing techniques and the processes applicable to a wide range of business types and sectors. There is an international focus on developments in the industry, such as the emergence of new technologies and product and service innovation. The importance of digital marketing is acknowledged throughout the programme. The programme is accredited by the Chartered Institute of Marketing and places an emphasis on the practical application of skills. There are opportunities to think and work as a consultant on live briefs from real businesses. Marketing is a broad discipline. It opens a range of opportunities in roles such as account manager, advertising executive, communications officer, market researcher, consultant, and project manager. Lincoln graduates have progressed to careers in major blue chip companies and public sector organisations including JCB, Ford, L'Oreal, IBM, Interflora, Boots, Network Rail, and Unilever.<br><br>Duration - 3 Year or 4 Year (with optional placement year)