随着业务国际化/全球化程度的提高，对海外市场和客户的了解至关重要。有助于这种理解的另一项技能是另一种语言的命令。因此，该综合学位课程的目标是双重的：为学生提供现代营销的知识，工具和技能。这包括对不断变化的全球环境有深入的了解，在这种环境中必须采取营销行动和决策，并保持对客户和竞争对手的持续关注。培养目标语言的熟练程度，使学生能够在业务环境中自信有效地进行交流。该学位课程很可能会吸引那些希望在国际范围内从事任何市场营销工作的人。
With the increased internationalisation/globalisation of business, the ability to develop an understanding of overseas markets and customers is paramount. An additional skill that assists in this understanding is the command of another language. The aims of this combined degree programme are therefore two-fold: To equip students with the knowledge, tools and skills of modern marketing. This includes the development of an in-depth understanding of the constantly changing global environment in which marketing actions and decisions have to be taken as well as maintaining a constant customer and competitor focus. To develop a level of proficiency in the target language that will enable the student to communicate confidently and effectively in a business context. This degree programme is likely to appeal to those wishing to pursue a career in any branch of marketing in an international context.