在最先进的设施中并利用行业标准技术，以独特的市场营销，广告和公共关系相结合的方式学习学位。市场营销，广告和公共关系的结合使学生能够多样化他们的创造力和战略性业务管理知识，并获得就业能力，包括批判性思维，团队合作，沟通和解决问题的能力，这是行业成功职业所需的技能。营销旨在创造最令人满意的产品和建立成功的品牌。本课程为学生提供分析客户需求，确定组织目标，市场条件和现有产品服务所需的营销技能和知识，并使他们能够设计，制定和评估营销行动计划。广告与艺术，科学和策略相结合，再加上公共关系，可以在各种情况下发展传播实
This unique degree blends marketing advertising and public relations so youll graduate with a suite of skills to work in any creative industry Youll hone your marketing skills with strategic business management knowledge and gain employability skills including critical thinking teamwork communication and problemsolving You may also get the opportunity to do a work placement in your area of interest giving you advanced access to industry contacts and a practical insight into future jobs Youll work with realworld industry contacts using industry standard software to ensure you gain the skills you need to attract new customers retain existing customers and enhance the relationship with the product brand or organisation Youll also gain practical experience in both traditional and digital media and create portfolios that showcase your learnings and talentsCombined with the art science and strategy of advertising and the communications practice of public relations youll graduate ready for a diverse career