我们的国际营销理科硕士课程致力于快速发展的全球传播和品牌管理，客户关系管理和数字营销领域。组织越来越意识到了解客户需求的重要性以及开发满足其需求和期望的产品和服务的必要性。本课程适用于那些希望攻读商业学士学位的人。它仅包含面向市场的模块。
Our MSc addresses the rapidly developing areas of global communication and brand management, digital marketing and marketing ethics.<br>Apply your understanding of marketing theories to real-world business challenges. Our International Marketing MSc addresses the rapidly developing areas of: global communication and brand management, customer relationship management, marketing ethics, digital marketing<br>Organisations are becoming aware of the importance of understanding what their customers want. They also see the necessity to develop products and services that meet their needs and aspirations.<br><br>This course consists of marketing-orientated modules with a strong commercial focus. It enables you to: develop a theoretical understanding of the discipline<br>test applicability of both well-established and newly-introduced marketing concepts in different contexts<br>Taking a marketing-led approach, you'll learn how to: create competitive business advantages, build brand loyalty<br>understand the ethical issues and implications associated with your decisions<br>This is a conversion course. It is for graduates of disciplines other than marketing who wish to enter marketing as a career.