利物浦约翰·摩尔斯大学获得CIPR认证的商业和公共关系学（荣誉）文学士学位是成功从事公共关系事业的理想准备，并提供了令人兴奋的就业机会。商业和公共关系学位将为您在公司传播，内部传播，事件管理或与在线公共关系有关的领域（例如搜索引擎优化和社交媒体策略开发）中担任公共关系职务的职业做好准备。该特许公共关系学院批准的学位使您对传统的业务职能（例如财务，组织行为，营销，人力资源，管理和企业责任）有所了解，并结合了PR的策略，工具和策略的研究。从业者提供课程和嘉宾讲座，因此您有机会了解实际问题，并在理论和实践之间建
The Business and Public Relations degree will prepare you for a career in a public relations role within corporate communications, internal communications, event management or areas relating to online public relations, such as search engine optimisation and social media strategy development.<br>This Chartered Institute of Public Relations accredited degree gives you an appreciation of traditional business functions which work closely with aspects of the PR function in organisations such as marketing, combined with the study of the tactics, tools and strategies of PR and communication management. Practitioners deliver sessions and guest lectures so you have the opportunity to learn about real issues and to make the link between theory and practice.<br>You will join the final year (level 6) of the existing BA Business and PR programme and graduate with the same course title as those who have completed the three year BA (Hons) Business and PR degree.