通过业务硕士中的市场营销专业研究您感兴趣的领域并提高您对当前市场营销问题的了解。研究是研究研究生阶段营销的基础。作为商科硕士生，您可以从积极从事研究并广泛发表的学术人员那里学习。我们的员工是国际公认的营销专家
The Master of Business is a research master's degree that can be completed in just 18 months. You'll develop your understanding in a specialist field of business and learn to conduct research with the potential to make an impact on industry and society.<br><br>You undertake specialist or interdisciplinary research relevant to your interests, under the guidance of expert research academics in a supportive community for your advanced learning and development. Graduates of the Master of Business are also well placed for further study in the PhD programme.<br><br>Research an area of your interest and advance your knowledge of contemporary marketing issues with the Marketing specialisation in the Master of Business.<br><br>Research is fundamental to studying marketing at the postgraduate level. As a Master of Business in Marketing student you'll learn from research-active and widely published academic staff. Our staff are internationally recognised as experts in marketing, particularly in consumer behaviour, marketing strategy and social marketing issues, and bring their cutting-edge research into the classes they teach.<br><br>AUT's Marketing department also hosts regular research seminars and international visitors. Our close ties with industry mean that as a postgraduate marketing student, you can access industry data and are aware of the issues facing modern businesses.