我们生活在一个充满消费主义的世界，其产品，服务和概念不断在市场上出售。该资格使您对在当今竞争激烈的市场中成功销售的艺术有深入的了解。在我们的研究生文凭课程中，您将了解构成成功的市场开发和销售的概念，包括买方行为和沟通策略，营销计划和控制，国际营销和战略营销等领域。
Gain theory and practical experience in the art of generating sales in today's competitive marketplace.We live in a world full of consumerism with products, services and concepts constantly for sale in the marketplace. This qualification gives you an advanced understanding in the art of successful selling in today's competitive market.In our graduate diploma you will gain an understanding of the concepts that make up successful market development and sales including areas such as buyer behaviour and communication strategies, marketing planning and control, international marketing and strategic marketing.You will also have the chance to put your knowledge to the test in an industry project.<br><br>By the end of this programme you will have developed the skills and knowledge in sales and marketing and can apply for jobs in sales and marketing management, retail management, marketing research, market analysis, advertising, public relations, global business and multinational corporations.