营销推动组织绩效
Marketing drives performance for organisations, whether that be profit-making or in behaviour change. The Bachelor of Applied Management majoring in Marketing will provide you with the skills and knowledge to enter the creative, high-paced business of promoting brands and products to customers. You will learn about the key factors influencing consumer decisions and how to develop and execute marketing strategies. You learn the theoretical principles of management alongside applied assignments, which take your learning into the real world. That means you get to apply your knowledge and understanding to solve problems for local businesses as part of practical, industry-based projects. You also take part in group projects to learn how to work in ethnically diverse, global workplaces.