营销驱动组织的绩效，无论是获利还是行为改变。本课程和专业知识将为您提供技巧和知识，以进入向客户推广品牌和产品的创新，高节奏的业务。您将了解影响消费者决策的关键因素，以及如何制定和执行营销策略。在为期一年的课程中，您将全面了解管理理论和实践，并提高您在领导和解决问题上的专业技能。如果您已经拥有学士学位，这是快速掌握市场营销专业知识的快速途径。
Marketing drives performance for organisations, whether that be profit-making or in behaviour change. This course and specialisation will provide you with the skills and knowledge to enter the creative, high-paced business of promoting brands and products to customers. You will learn about the key factors influencing consumer decisions and how to develop and execute marketing strategies. In this one-year course you gain a thorough understanding of management theories and practice and sharpen your specialist skills in leadership and problem solving. If you?ve already got a Bachelor's degree, this is a fast-track way to get up to speed with the marketing specialisation.