营销是每个组织（无论大小）的命脉。从发现机会并产生见识，到开发满足客户需求的产品和服务以及在组织内部和外部传达价值，营销功能在当今的全球经济中至关重要。该学位课程为不断发展的营销职业提供有吸引力的职业机会。除了在一般营销管理中的角色外，在品牌管理，国际营销，广告，市场研究，数字营销，市场推广，营销管理，服务管理和服务营销等领域还存在许多机会。
Marketing is the lifeblood of every organisation, big or small. From identifying opportunities and generating insights to developing those products and services to meet the needs of customers and communicating value inside and outside the organisation, the marketing function is crucial in today's global economy. This Degree programme provides attractive career opportunities in the expanding marketing profession. In addition to roles in General Marketing Management, there is a range of opportunities in areas such as Brand Management, International Marketing, Advertising, Market Research, Digital Marketing, marketing Promotion, Sales Management and Services Marketing.