营销是每个组织（无论大小）的命脉。从发现机会并产生见识，到开发满足客户需求的产品和服务以及在组织内部和外部传达价值，营销功能在当今的全球经济中至关重要。该证书课程为不断发展的营销职业提供了诱人的职业机会。在市场研究，市场营销，促销，销售管理和服务营销以及商品推销等领域，初级执行官有大量机会。
Marketing is the lifeblood of every organisation, big or small. From identifying opportunities and generating insights to developing those products and services to meet the needs of customers and communicating value inside and outside the organisation, the marketing function is crucial in today's global economy. This Certificate programme provides attractive career opportunities in the expanding marketing profession. There is a range of opportunities at junior executive level in areas such as Market Research, Marketing, Promotion, Sales Management and Services Marketing and Merchandising.