在本课程中，您将获得开发营销策略和沟通技巧的技能，这些技巧可能会导致各种业务的职业发展或成为您个人创业的起点。学习市场研究的原理，以使您能够解释客户需求，并使用必要的数字工具和社交媒体实施成功的营销计划。作为学习的一部分，您将进行有参与性的项目，以使您深入了解这一多元化的专业。
In this course, you'll gain skills in developing marketing strategies and communications that could lead to a career in a wide range of businesses or be the starting point for your own personal venture.Learn the principles of market research that will allow you to interpret customer needs and implement a successful marketing program using essential digital tools and social media.As part of your studies, you will undertake engaging projects that will give you an insight into this diverse profession.