您将开发适用于企业的营销管理技能，并切实侧重于识别国内外行业的机会和威胁，制定营销策略，针对此类机会和威胁的策略和计划，实施和监控的能力营销策略，策略和计划及其对组织的影响，以及在营销管理中考虑新的理论，概念和技术。商业研究生证书可以很好地重新引入高等学府，并提供更新技能的机会，或者作为商业硕士课程的四分之一，可以作为进阶学习的途径。
Marketing is a business function that extends into all aspects of a business. It's a dynamic and ongoing process that focuses on understanding the needs and wants of your target audience and crafting compelling strategies to engage, reach and convert them into loyal customers for your product or service. If you're looking to pivot your career, gain specialised knowledge and build skills in marketing, consider studying QUT's Graduate Certificate in Business (Marketing).<br><br>Taught by industry leaders and award-winning academics, our program is designed to equip you with the knowledge, skills, and expertise to excel in the competitive world of marketing. In this program, you will learn how to identify and capitalise on opportunities in domestic and international industries while mitigating threats. You will also develop a comprehensive understanding of the latest marketing strategies, techniques and tactics needed to design and execute effective marketing campaigns that build brand awareness, drive engagement, and help achieve your marketing goals.