公关的职业不仅仅在于专业技能。它需要具有战略头脑，精通道德的人，他们能够在各种复杂的政治，文化，社会和媒体环境中敏感地工作并承担责任。听起来像你。此项资格将引导您探索公共关系的概念基础，教给您有价值的问题解决和研究方法，并开发出一流的演讲技巧。结合商科学士学位（可以从包括会计，经济学，国际商业或公共部门管理的选修课程中进行选择，这些课程将为您提供CPA和CAANZ认证），以及在相关企业，政府机构或非以下行业的行业实习机会：利润组织，那么您在说“新闻稿”之前，将为担任新职位的PR-Whizz-Employe
A career in PR is not just about professional skills. It requires strategic, ethics-savvy individuals who are able to work sensitively and responsibility amid a range of complex political, cultural, social and media environments. Sound like you. This qualification will lead you on an exploration of the conceptual foundations of public relations, teach you valuable problem solving and research methodology and develop your top-notch presentation skills. Combined with a Bachelor of Commerce (where you can choose from electives including accounting, economics, international business or public sector management that will grant you CPA and CAANZ Accreditation), and an industry internship in a relevant business, government agency or not-for-profit organization, you'll be fighting (job) fit for your new role as PR-Whizz-Employee-of-the-Future before you can say ?press release?. Combine a Bachelor of Commerce / Bachelor of Communication in Public Relations at UC and you will acquire in-depth disciplinary knowledge and a cohesive set of cognitive, technical and strategic skills in public relations and in a range of commerce majors, obtain an in-depth knowledge of relevant disciplinary theory and practices, as well as the practical application of these in your chosen discipline ,have a broad understanding of concepts which are fundamental to commerce, including statistics, commercial law, information systems, management and the interrelationships between government and business, acquire the communication skills needed to present a clear, coherent and independent exposition of knowledge and ideas to a variety of stakeholders, using technical and non-technical language.