了解如何制定适当的营销策略和策略以在多个部门中实施，同时加深您对组织内营销的作用及其与其他关键业务领域之间关系的理解。您将通过探索许多关键的营销领域，例如营销管理，消费者行为，营销传播和营销研究，来学习如何设计和执行营销管理计划，确定和改进您的战略营销思想以及发展知识面。
Make an impact in the dynamic and ever-evolving marketing industry with this practical and comprehensive master's degree. Shaped around real-world marketing projects and challenges, the in-depth Master of Marketing gives you hands-on experience in planning, directing, implementing and monitoring an organisation's marketing efforts.<br>Prepare for an immersive and exciting degree that blends theory with practice to shape you into a leader in your field. With industry connections integrated throughout your study, youll develop immediately applicable skills and expand your professional network. One semester, you may be working with Visit Victoria to build a strategy to attract more tourists into the state. The next, you may be working with SBS to understand consumer culture and produce market data that shapes programming decisions. Or working with ride-hailing company DiDi to design and roll out a communications strategy across Melbourne.<br>Delivered in the centre of Melbourne, the Master of Marketing brings industry into the classroom to give you invaluable experience in the latest issues and trends facing marketing organisations today. This degree will equip you with deep understanding of the role of marketing and its relationship with other important functional areas in management giving you an all-of-business view in preparation for success as a marketing manager.<br>The Master of Marketing is centred around real-world projects, putting theory into practice in a wide range of engaging ways. Honing your skills in teamwork and collaboration, you will work with your peers to solve problems and devise solutions to existing industry challenges that you will be proud to put on your resume.