本课程为毕业生提供了更全面的市场营销观点，使您能够进入更高层次的劳动力市场。理论和概念的实际应用使您对业务和营销管理有广泛的了解，而不是过度关注即将过时的技术。创业，新创业主题以及与雇主的实际安排使您大开眼界该课程旨在培养具有终身学习技能，在营销管理职业中具有健康质疑态度的毕业生，并满足创新需求，管理变化和不确定性并确保您的工作牢固地扎根于现代实际应用中。他们不仅会挑战，而且会接受变革的需要。毕业生可以在公共和私营部门的中小型或大型组织中开始自己的职业生涯。
This course provides graduates with a more holistic view of marketing, enabling you to enter the workforce at a higher level. The practical application of theory and concepts gives you a broad based understanding of business and marketing management, rather than an over-concentration on techniques that are soon outdated.The capstone Entrepreneurship and New Venture Creation subject, and practical placement with an employer, exposes you to the need for innovation, to manage change and uncertainty, and ensure that your work is grounded firmly in modern practical application.The course is designed to produce graduates with lifelong learning skills, who have a healthy questioning attitude in their marketing management careers, and who will not only challenge, but also accept the need for change.Graduates can start their career in small, medium or large organisations within the public and private sectors.