MA (Hons) Marketing (Accelerated)
  • 学历文凭

    Undergraduate Masters

  • 专业院系

    销售和营销

  • 开学时间

  • 课程时长

  • 课程学费

    汇率提示

国际学生入学条件

As this is an accelerated programme, entry is only available for Year 2 Advanced Highers BB (including Accounting, Business, Economics or Maths) with AABB at Higher, A-Levels AAB - AAA (including Accounting, Business, Economics, or Maths), BTEC Extended Diploma DDD (relevant business or marketing subject), Int. Baccalaureate 34 points including 5 in HL Business, HNC A in graded unit (HNC Marketing Communications or HNC Business), HND BB in graded units (HND Business, or HND Marketing with HNC Marketing Communications, or HND Advertising and PR with HNC Marketing and Communications). Minimum entry requirements: HNC B in graded unit (HNC Marketing Communications or HNC Business). IELTS Academic 6.0 with no score lower than 5.5. TOEFL iBT 79 (including reading 18, listening 17, speaking 20, and writing 21).

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雅思考试总分

6.0

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  • 雅思总分:6
  • 托福网考总分:79
  • 托福笔试总分:160
  • 其他语言考试:PTE Academic - 65 (min 59)
CRICOS代码:M13Y
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课程简介

This three-year accelerated degree at Edinburgh Business School is suited to those who have completed A-Levels. The MA (Hons) Marketing programme is designed to develop key knowledge and skills related to professional marketing practices.Your learning will focus on three central themes that we believe will be key for future marketing professionals:Global marketingDigital marketing Sustainable marketingOur Marketing programme is taught by our internationally respected faculty, who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practices from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.During this three-year degree, you’ll develop knowledge, understanding, and subject skills related to the principles and practices of modern marketing. You’ll be prepared for employment in a variety of marketing careers and will have opportunities to develop links with industry. You’ll gain a strong background on marketing-related topics, including consumer behaviour, logistics and supply, marketing communications, marketing of SMEs, marketing strategy, purchasing and retail studies. Beyond subject-specific knowledge, you’ll develop personal abilities in teamwork, communication, and presentation.Each specialist course included in the programme will equip you with highly employable expertise and skills in marketing, from fundamentals of marketing to global strategic marketing, consumer behaviour, and integrated marketing communications. You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll have the relevant knowledge and skills to thrive in both academic study and the professional practice of marketing.
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301

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关于赫瑞瓦特大学

赫瑞瓦特大学是世界一流的大学,名列全球第235位(''2024年QS世界大学排名'')。赫瑞瓦特大学开设有广泛的本科和研究生课程,专注于STEM(科学、技术、工程和数学)、商业和设计这些对现实世界具有重要影响的学科。该校在英国、迪拜和马来西亚有多个校区,共有3万多名学生,致力于让学生获得充满活力的全球化学习体验。在''2023年毕业生出路''调查中,赫瑞瓦特大学的毕业生就业能力名列苏格兰第一位、英国第四位。2013年,赫瑞瓦特大学毕业生担任首席执行官和总经理的比例在英国位居榜首(Novuna Business Cash Flow)。这得益于该校开设的以就业为中心的学位课程以及屡获殊荣的就业团队为学生提供的终身支持。赫瑞瓦特大学为学生提供开创性的研究和教学,在最新''卓越研究评估框架''(REF 2021)中,该校近90%的研究成果被评为世界领先和国际优秀水平。位于爱丁堡、奥尼克和苏格兰边区的苏格兰校区拥有振奋人心的绿色环境、一流的设施以及受到行业支持的学习环境。赫瑞瓦特大学是第一所在迪拜开设校区的英国大学,被当地的知识与人类发展局(Knowledge and Human Development Authority)评为五星级,备受瞩目。专门建造的马来西亚布城校区于2014年启用,坐落在迷人的湖畔,提供出色的教育设施以及现代化的休闲和体育设施。赫瑞瓦特大学拥有广泛的国际联系,学费优惠,将出色的教育和独特的学习体验结合在一起。

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