This programme will equip you with a clear understanding of marketing and business development, as well as key skills to help you become successful a leader in the global business arena.With a total of 5.44 billion people using mobile phones in early 2023, equating to 68% of the global population (Digital 2023 Global Overview Report), strategic marketing for the digital world has become more important now than ever.On this programme you will develop valuable marketing knowledge in areas such as strategy management, global marketing, and digital communications, combined with key transferable skills to help you become career-ready and achieve your goals. You will learn how to conceive, design and implement a substantial research project, enhancing lifelong learning skills for your professional development and future career.