All business aspects of the global media and marketing industry require management professionals, with skills to optimise operations in today's digital age with an increasingly complex globalised context. The Graduate Certificate of Business (Media and Marketing) is designed to position graduates for success as professional marketing and media related business managers in a range of industries. This postgraduate course has been designed as a stand-alone qualification or a pathway into any of the ICMS Masters courses. The Graduate Certificate of Business (Media and Marketing) focuses on developing your advanced conceptual, transferable and professional attributes through a program of student-centred learning. You will study advanced conceptual and theoretical frameworks for analysing businesses – which will equip you for an immediate contribution in the competitive global business environments of marketing and media.<br><br>If you are already working, this course will enable you to up-skill, as well as providing tangible recognition of your enhanced workplace skills. Students of the Graduate Certificate of Business (Media and Marketing) are required to undertake two business specific subjects, one media specific subject and one marketing specific subject, with a focus on the economics of media management and marketing. Upon completion of the Graduate Certificate of Business (Media and Marketing), students may be eligible to articulate (enter) into the second semester of any ICMS Masters course.