This course develops highly skilled global managers and leaders in an international business context, who can contribute to organisations in an effective and responsible manner. In today's globally competitive environment, it is essential to build organisational capability by creating a climate and culture conducive to innovation and advancement. The course provides students with the ability to respond to challenging situations in complex and modern organisations. It also builds and further develops problem-solving skills, and effective interpersonal and relationship management skills. Provides students with the skills and knowledge to think strategically when it comes to social and digital media. Confidence and competence in digital and social media is crucial for all marketing industry professionals, and those who own or manage a small to medium business. This specialisation is designed in consultation with industry, so students become proficient in the application of digital marketing technologies relevant to their careers. Students participate in a range of projects which include developing a social media marketing plan, and learning about digital analytics, Search Engine Optimisation, and artificial intelligence. These skills can be applied to the development of new products and strategic marketing plans to assist in organisational success. Contemporary issues facing marketing practitioners in today's local and global marketplace are also addressed so graduates are world ready.