市场营销研究生文凭旨在使您对营销原理，营销研究，客户动机以及战略营销工具的应用有透彻的了解。本课程将帮助您识别和分析营销管理问题，并培养制定营销策略的技巧，以解决全球范围内的问题。在营销理论和实践中运用原理和概念来描述，理解，分析和评估营销问题，并为营销问题提供创新的解决方案。批判性地分析营销环境，并创造性地思考以生成战略解决方案，在高层决策中应用逻辑和理性的过程。使用多种方法来评估信息需求，从多个来源获取和评估信息，以及综合这些知识以做出与营销策略相关的支持性判断
The Graduate Diploma in Marketing is designed to give you a thorough understanding of the principles of marketing, marketing research, the motivations of customers and the application of strategic marketing tools. The Graduate Certificate in Marketing is nested within this course.<br><br>This course will help you identify and analyse marketing management problems and foster skills in generating marketing strategies, to solve problems on a global scale. It is industry-focused and relevant to the marketing profession. This course leads to the Master of Marketing.<br><br>Critically analyse the marketing environment and think creatively to generate strategic solution,apply logical and rational processes in high level decision making Use a variety of methodologies to assess informational requirements, acquire and evaluate information from multiple sources, and synthesis this knowledge to make supported judgments relevant to marketing strategy