市场营销研究生文凭旨在使您对营销原理，营销研究，客户动机以及战略营销工具的应用有透彻的了解。本课程将帮助您识别和分析营销管理问题，并培养制定营销策略的技巧，以解决全球范围内的问题。在营销理论和实践中运用原理和概念来描述，理解，分析和评估营销问题，并为营销问题提供创新的解决方案。批判性地分析营销环境，并创造性地思考以生成战略解决方案，在高层决策中应用逻辑和理性的过程。使用多种方法来评估信息需求，从多个来源获取和评估信息，以及综合这些知识以做出与营销策略相关的支持性判断
The Graduate Diploma in Marketing is designed to give you a thorough understanding of the principles of marketing, marketing research, the motivations of customers and the application of strategic marketing tools. The Graduate Certificate in Marketing is nested within this course.This course will help you identify and analyse marketing management problems and foster skills in generating marketing strategies, to solve problems on a global scale. It is industry-focused and relevant to the marketing profession. This course leads to the Master of Marketing.Critically analyse the marketing environment and think creatively to generate strategic solution;apply logical and rational processes in high level decision making Use a variety of methodologies to assess informational requirements, acquire and evaluate information from multiple sources, and synthesis this knowledge to make supported judgments relevant to marketing strategy