该计划适合那些希望改变其职业方向并进入营销领域的人员，以及寻求需要高级营销知识的企业管理职位的人员。该文凭鼓励学生进行战略性思考，并为他们提供知识和技能，以制定成功的营销策略并制定有效的营销计划。学生将学习如何制定预算决策，使用市场分析工具，衡量绩效，预测突发事件，与竞争对手打交道并管理品牌。从业务部门选修课程的机会对于有抱负的企业家或想要创办小企业的人都是有益的。该文凭在短短12个月内为学生提供了公认的营销资格，是攻读硕士学位的三分之二。
UniSA is renowned nationally and internationally for excellence in business education. We develop our degrees in partnership with industry and connect with top professional bodies - so our degrees remain relevant to today’s business environment.<br><br>This graduate certificate will provide you with the knowledge and skills to gain a solid foundation in marketing, and entry into the Master of Management (Marketing). It offers an entry point if you don't hold a prior business qualification, but have substantial work experience, or a non-business undergraduate degree.