The course includes input from marketing practitioners and world-leading researchers. This means you will learn about the most recent advances in marketing, covering topics with high industry demand.<br><br>The course explores academic theory applied to industry, preparing you for a career in marketing across any industry sector.<br>Topics include fundamental marketing theories, digital marketing, consumer behaviour, and brand management.<br>You will also study other important aspects of management and business. This will help you to develop an understanding of how marketing fits into the larger organisational structure.