This qualification will provide both New Zealand and Global businesses and organisations with graduates who can apply advanced business management knowledge and skills to be able to manage within a business management environment. In addition to advanced business management knowledge and skills, graduates with specialisation in Digital Ubiquitous Marketing will be able to develop and implement strategies and tactics with digital ubitquitious marketing practices aimed to reach new customers, build customer loyalty, retain customers and improve overall profitability. This qualification is targeted at people who have a Level 6 qualification in business or management or equivalent industry experience. This qualification will enable graduates to enter into a variety team leader / manager roles or progress onto further higher level study.