This comprehensive degree enables you to apply the technical skills of a specialist marketing practitioner, such as the use of AI, or harness the power of marketing as part of a broader business management or entrepreneurialintrapreneurial role.; There will be a continuous practical emphasis as you apply the academic theory throughout your studies. This will involve:; You build on a core of marketing and management modules in Stage 1, 2 and 3. You then strike your own balance between the two disciplines in Stage 2 and 3, based on your career path.; In Stages 2 to 3 you can identify, evaluate and exploit opportunities related to work placement and study abroad.