This course is designed to extend your real-world public relations knowledge and skills. Public relations focuses on how to build organisational relationships, write for and liaise with the media, and make public relations decisions across the corporate, government, agency and not for-profit sectors. In undertaking this study area you will also acquire the skills to manage public relations issues, respond to public opinion and work to protect reputations for real world organisations. Throughout the course you will develop a portfolio of work to demonstrate your advanced knowledge, skills and potential to employers. Developed in consultation with industry, our programs incorporate real-world case analysis, activities and workplace projects. You will also benefit from meaningful connections with industry leaders and practitioners as they share their insights into essential skills and attributes needed for professional practice.<br><br>This course is designed for practitioners to sharpen or further their skills, or for those seeking a career change to this field. The discipline studies are designed as a comprehensive survey of public relations. They provide an overview of the foundations of public relations theory and practice, problems and opportunities in communicating with the corporate audience, development of mass media strategy and tactics, and a systematic exploration of the planning, management and evaluation of public relations campaigns.