Fashion marketing and branding is fast-paced and continually evolving. At the heart of this course is the understanding that creativity is an essential part of business and brand success. Strategic business minds and fashion marketers have always been central to elevating iconic labels to the enduringly desirable brands they are today. In a sector where consumer habits can change overnight, clever marketing and distinct branding are vital.This course is designed by and for creative marketeers, business innovators and fashion lifestyle enthusiasts. It’s about reconstructing the iconic, championing sustainable practice, and bringing fresh initiative to the forefront of fashion branding and marketing. Become an agile, creative and strategic visionary thinker; stand out in a complex global business environment; and prepare for a lucrative career in an industry like no other – where strategy meets style.BA Fashion Marketing and Branding at NTU is for strategic thinkers: you’ll use market analysis and business acumen to develop and prepare briefs for creative agencies. You’ll study modules which delve into the theories behind fashion marketing, branding, self-identity and cultural influences, and apply this knowledge to live project briefs set by some of the industry’s biggest labels.