本课程的目的是培养具有良好市场营销和传播理论知识的候选人，并展示出一系列管理技能，以确保在组织或业务领域有效执行职能。通常，他们将负责其他员工和领导团队的工作。
The purpose of this course is aimed to develop candidates with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.