该研究课程为营销专业实践开发了一种强有力的批判性和问题解决方法。该课程为能够规划，分析，评估，实施和交流复杂的研究与开发问题的结果的专家的专业发展奠定了基础。表现出对理论知识的掌握，并对这些知识及其应用进行批判性思考。调查，分析和综合复杂的信息，问题，概念和理论，并将已建立的理论应用于知识或实践的不同主体。在抽象级别上生成和评估复杂的想法和概念。设计，使用和评估研究与研究方法。交流并提出一致而持久的论据，并向普通社区，同行以及国家和国际研究社区传播研究概念，计划和结果。设计，评估，实施，分析，理论化和传播
Curtin is widely recognised for applied research firmly focused on solving real-world problems. Underpinning our research endeavours are strong partnerships with industry, business and government, which result in outcomes that greatly benefit the broader community locally, nationally and globally. Our international reputation for being a strong partner in industry-driven research ensures our graduates enjoy outstanding opportunities to become innovators in their fields.<br><br>Demonstrate mastery of theoretical knowledge and to reflect critically on that knowledge and its application. Investigate, analyse and synthesise complex information, problems, concepts and theories and to apply established theories to different bodies of knowledge or practice. Generate and evaluate complex ideas and concepts at an abstract level. Design, use and evaluate research and research methods. Communicate and present a coherent and sustained argument and to disseminate research concepts, plans and results to the general community, peers and national and international research community. Design, evaluate, implement, analyse, theorise and disseminate research that makes an original contribution to knowledge.