国际认可的工商管理硕士（MBA）课程是为适应既定的专业人员（特别是中高级管理人员）而量身定制的。它适合职业发展或职业转变资格，特别是如果您具有技术或专业背景，并希望担任管理或行政职位。该课程将动手项目工作与适用于国内外业务的循证业务理念相结合。您将创建并批判性地评估与动荡且复杂的全球业务环境相关的创新思想和策略，尤其是与您自己的组织相关的创新思想和策略。加深您对数字营销的了解，并增强其应用能力。在工商管理硕士的这一专业中，您将探索数字策略，战略和流程，从确定和阐明关键客户群，到评估有效的SEO和SEM战略
The internationally accredited Master of Business Administration (MBA) course is tailored to suit established professionals, particularly middle and senior managers. It is suitable for career progression or as a career change qualification, particularly if you have a technical or specialist background and are looking to move into a managerial or executive position. The course combines hands-on project work with evidence-based business ideas applicable to domestic and international business. You will create and critically evaluate innovative ideas and strategies relevant to volatile and complex global business environments and, more specifically, relevant to your own organisation. Deepen your understanding of digital marketing and enhance your capability in its application. In this specialisation within the Master of Business Administration, you'll explore digital tactics and strategies and processes, from identifying and articulating critical customer groups, to evaluating the fundamentals of effective SEO and SEM strategies. You'll also plan and implement an online marketing campaign and learn how digital analytics can guide marketing decisions.