利用您的资格或专业经验，为不断变化的动态和数字市场量身定制最新知识。本课程为您概述了营销理论以及自信地进入营销领域所需的实践技能。如果您具有相关工作经验，但没有本科学历，则我们的文凭可以提高您晋升为市场职位的机会。对于应届毕业生，本课程将通过商业领域的资历提升您的简历。在学习期间，您将在商业统计，经济学和产品营销方面有扎实的基础。您还将从当今的营销技术（包括数字营销和传播）的动手经验中受益。
This specialisation is designed for those who already have relevant professional experience, but do not yet have a bachelor degree.<br>You'll graduate with a critical overview of marketing theory and a strong foundation in conceptual marketing knowledge. This will be complemented by current skills development focusing on critical thinking, problem solving and creativity.<br>The Marketing specialisation offers a pathway to further postgraduate marketing studies in the Master of Marketing.<br><br>On successful completion of this course, students will be able to:<br>Review theoretical approaches and analyse their application to achieve effective business strategies, <br> Justify and interpret theoretical propositions and related knowledge to think critically in the resolution of business problems and recommend actions relevant to contemporary business settings, <br>Analyse cross disciplinary knowledge in creative decision making, <br> Exhibit independent judgement in a range of business functions in response to contemporary and future professional challenges, <br> Formulate, implement and evaluate industry-specific investigations to resolve complex professional problems and inform management decision making, <br>Articulate complex knowledge and ideas to a variety of audiences, <br> Present consistently, with personal accountability for outputs in a dynamic 21st century work environment, working in an ethical and socially responsible manner, and, <br> Analyse and evaluate research findings applicable to business environments as part of the course work.