学生应遵循与其上学年份相关的课程结构或课程版本。此版本适用于本课程的开学日期为2019年第1季度或更晚的学生。<br>可能会修订或更换单元，以确保在整个学习期间为学生提供最新的课程，这可能会导致开设新课程版。有关课程的最新信息，请参阅MySR中的“检查我的课程进度”页面。<br>技术极大地改变了营销专业人员设计，实施和评估营销策略的方式。该课程侧重于数字营销，通过行业知情和应用教育的方法，为有资格的人员做好市场营销职位的准备。该课程非常适合那些希望培养其营销知识以在数字化信息环境中担任管理人员和专业营销人
Technology has dramatically changed the way marketing professionals design, implement and evaluate marketing strategies. Whether designing or selling a product, communicating a government service, or raising awareness in the non-profit sector, marketing requires a broad understanding of the relevant methodology and tools, and exceptional communication and analysis skills. Our postgraduate marketing degree equips you with a truly comprehensive skill set to develop a marketing career on your terms.<br><br>With an emphasis on digital marketing, this program prepares students for positions in marketing through an industry informed and applied education approach. Youll learn how to optimize the customer experience, get the most out of digital marketing strategy, understand the impact of multichannel marketing and take on the new frontiers of branding. <br><br>This program is ideally suited for those wanting to cultivate their marketing knowledge to perform as managerial and marketing professionals in a digitally informed environment.