We analyse important marketing and management issues, communicating our findings to both the business and academic worlds. We believe we can only do this effectively by achieving the highest standards in research, teaching and consultancy work. Our academics are well known in their fields and have published work in leading marketing and management journals. While we cover the breadth of marketing and strategy, we particularly focus on four key areas of research activity. Our retailing research addresses relevant problems or challenges by applying rigorous techniques and methods. This helps produce conclusions with impact. The uniting element is the use of rigorous, state-of-the-art methods. Increasing attention is placed on research involving Big Data – for example, modelling and predicting behaviour in retail settings.