市场营销研究生证书介绍了市场营销的一些关键方面，是为那些需要对市场营销原理有一般理解的人而设计的。学生还将有机会考虑自己选择的各种主题，包括营销传播，数字营销，国际营销，新产品和创新以及企业营销和品牌推广。本课程提供当代理论营销知识以及在澳大利亚和国际市场上取得卓越业绩所需的实践技能。学生有灵活的课程选择，包括学科选择，全日制或非全日制学习选择以及秋季，春季或夏季课程的学习。
This course is tailored for individuals seeking foundational marketing knowledge. Opt for this program to align with industry standards and best practices through insights from our expert Marketing faculty. Stand out with a blend of modern theory and practical skills applicable to both Australian and global markets.<br><br>What sets this course apart is its focus on market analysis, strategy formulation, and the integration of marketing communications, management, customer behaviour, and data insights.<br><br>Students acquire the ability to craft marketing strategies, understand customer dynamics, and leverage data for decision-making. Flexible study modes, including full-time or part-time and the choice of Autumn or Spring sessions, cater to their schedule.<br><br>Career options include management-level positions in industry or government