市场营销研究生文凭课程对市场营销的基本原理，客户动机和市场营销管理提供了透彻的了解。学生还将有机会考虑自己选择的各种主题，包括营销传播，数字营销，国际营销，新产品和创新，营销研究以及企业营销和品牌推广。该课程将帮助学生发展识别和分析营销管理问题的能力，并培养制定营销策略以解决澳大利亚和海外营销领域问题的技能。
This course is designed for individuals seeking a comprehensive understanding of marketing principles and management. Choose this program to gain contemporary insights into market analysis and strategic development, informed by our faculty's research expertise. Its distinctiveness lies in the focus on adapting to the evolving marketing environment, covering topics such as marketing communications, brand management, social impact, customer behaviour, strategy, data analytics, and ethical considerations.Students acquire the ability to identify and resolve marketing management challenges, and develop strategies applicable both in Australia and globally. The learning experience is flexible, offering a choice of subjects, study pace, and session timing to suit their needs.Career options include senior management-level positions in government or industry including start-ups and not-for-profit organisations. Roles may include marketing planning, sales, brand management, product marketing, digital marketing, market research and marketing analytics.