市场营销硕士课程为学生提供了在数字营销和社交媒体，广告和传播，战略和销售管理，企业营销，产品创新管理和新产品开发，渠道管理以及企业对企业领域扩展知识的机会。商业行销，行销研究与分析，定价与收益管理，品牌与消费者见解，以及行销的法律与道德涵义。该课程为学生提供实践技能和理论知识，以分析市场并制定与行业和最佳实践相关的策略。该计划已进行了更改，以使其变得更加灵活，以便学生可以选择相关主题的混合物，以帮助促进进入和发展澳大利亚和国际上各行各业的营销职业。该计划还迎合了那些希望在秋季，春季和夏季开始，传播或加速学
This course is designed for professionals seeking to excel in and navigate the dynamic marketing landscape shaped by creativity, and technology. Choose this program to gain cutting-edge insights from our research-led faculty and align with sustainable marketing practices for societal benefit.Distinctive in its approach, the course integrates digital marketing, data analytics, customer experience, and ethical considerations, ensuring they stay ahead in a rapidly changing industry.Students acquire skills in market analysis, strategy formulation, and the application of contemporary marketing techniques. Practical learning is emphasised through real-world projects and case studies.Teaching methods are interactive, combining lectures, workshops, and collaborative activities to enhance their professional development.CareersCareer options include senior management-level positions in government or industry including start-ups and not-for-profit organisations. Roles may include marketing planning, sales, brand management, product marketing, digital marketing, market research and marketing analytics.