市场营销硕士课程为学生提供了在数字营销和社交媒体，广告和传播，战略和销售管理，企业营销，产品创新管理和新产品开发，渠道管理以及企业对企业领域扩展知识的机会。商业行销，行销研究与分析，定价与收益管理，品牌与消费者见解，以及行销的法律与道德涵义。该课程为学生提供实践技能和理论知识，以分析市场并制定与行业和最佳实践相关的策略。该计划已进行了更改，以使其变得更加灵活，以便学生可以选择相关主题的混合物，以帮助促进进入和发展澳大利亚和国际上各行各业的营销职业。该计划还迎合了那些希望在秋季，春季和夏季开始，传播或加速学
This course is designed for professionals seeking to excel in and navigate the dynamic marketing landscape shaped by creativity, and technology. Choose this program to gain cutting-edge insights from our research-led faculty and align with sustainable marketing practices for societal benefit.<br>Distinctive in its approach, the course integrates digital marketing, data analytics, customer experience, and ethical considerations, ensuring they stay ahead in a rapidly changing industry.<br>Students acquire skills in market analysis, strategy formulation, and the application of contemporary marketing techniques. Practical learning is emphasised through real-world projects and case studies.<br>Teaching methods are interactive, combining lectures, workshops, and collaborative activities to enhance their professional development.<br><br>Careers<br>Career options include senior management-level positions in government or industry including start-ups and not-for-profit organisations. Roles may include marketing planning, sales, brand management, product marketing, digital marketing, market research and marketing analytics.