该双学位课程结合了动手的，面向未来的设计教育以及实用的广告和沟通技巧。在整个“设计”部分中，您将利用世界一流的设施，工作室和设备来设计，创作和共享您的作品。该学位将使您成为沟通交流方面的领导者，涵盖跨关键设计专业的综合技能，包括图形，3D可视化，交互和体验设计。在媒体部分，您将学习实用的广告和沟通技巧，以代表和宣传公司，政府，代理商，个人客户和品牌。您的学习将探索创造力，互动性，道德操守，可持续性和敬业度，使您成为能够激发社会各个层面的创新和变革的领导者。
Working in public relations (PR) and advertising requires skills and expertise in strategic communication, and the development of promotional strategies and tactics for specific audiences and business stakeholders. PR and advertising professionals use their practical skills, knowledge and experience to harness persuasive communications in specific domains such as digital media, branding or crisis communication. In an evolving industry, youll be required to evaluate and apply methods appropriate to distinct promotional media forms, practices, industries, and audiences. This adaptability will help you to collaborate effectively with local and international communities of practitioners across evolving media contexts. This will enable you to not only support the organisations dedicated to your own passions but build an impactful career of your very own.