学历文凭
Masters Degree (Coursework)
专业院系
销售和营销
开学时间
课程时长
课程学费
国际学生入学条件
Recognition of Prior Learning (RPL)
If you've studied an undergraduate degree that relates to the areas of business you'd like to study, you could be eligible for up to 24 Units of Credit (UOC), or four courses of RPL. These credit points will allow you to take fewer subjects and graduate sooner.
Note: Applicants from non-211 universities in China wishing to study Postgraduate Coursework in the UNSW Business School must achieve a minimum overall average of 88 in their current university's grading system. This is equivalent to an 85% Australian scaled average using the calculator.
IELTS - 7.0 overall (min 6.0 in each subtest)
TOEFL iBT - 94 overall (min. 25 in writing, 23 in reading, listening and speaking)
IDP—雅思考试联合主办方
雅思考试总分
7.0
了解更多
- 雅思总分:7
- 托福网考总分:94
- 托福笔试总分:160
- 其他语言考试:Pearson Test of English (PTE) Academic - 65 overall (min. 54 in each subtest)
课程简介
Today's data-rich environment and the advance of analytics tools have changed the direction of marketing and consumer behaviour in almost every industry. Today's marketing manager must use data analytics to better understand the consumer purchase and consumption journey. Analytics helps improve marketing effectiveness by offering the right products, prices, and other marketing efforts (e.g., personalised advertising) at the right times, and to the right customers. Marketing, product, brand, sales, advertising, and PR managers as well as entrepreneurs must incorporate analytics tools in their marketing decision-making process. However, industry has difficulty in finding the right marketing analytics talent who understands both marketing and data analytics. This specialisation in Marketing Analytics provides students with actionable marketing analytics training for marketing decision-making by offering students a range of analytical tools to address daily marketing problems and emerging marketing needs in a world of big data.
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71
数据源:泰晤士高等教育世界大学排名
关于悉尼新南威尔士大学
新南威尔士大学悉尼校区(UNSW Sydney)是一所全球排名前 20 的大学,致力于通过教育和研究推动进步,造福每一个人。UNSW帮助未来的领导者充分释放潜能,将他们的技能和热情投入到具有影响力的事业中。UNSW是澳大利亚就业成果排名第一的大学,工作一体化学习是其就业就绪方法的重要组成部分。UNSW 悉尼校区连续第五年在 "2024 百强未来领袖奖"评选中被评为 "澳大利亚最具就业能力大学"。UNSW 有 37 名学生被评为就业能力最强的学生,在所有大学中名列前茅。UNSW 毕业生的全职就业率和薪酬在悉尼各大学中名列前茅。根据《泰晤士报》高等教育影响力排名,UNSW 在气候行动方面排名世界第二位 ,总体排名第七。UNSW大学在研究领域处于世界领先地位,是不平等和气候变化等关键领域跨学科研究的先驱。UNSW在太阳能和量子计算等关键发展领域处于领先地位。在澳大利亚成功应对新冠疫情的过程中,UNSW 的全球知名学者站在了第一线。UNSW的研究质量和影响力在澳大利亚排名第一。UNSW有100多个研究中心和7个顶尖学院,其研究成果改变了全世界的生活。UNSW在推动关键领域的突破、将想法转化为行动以促进全民进步方面享有全球声誉。新南威尔士大学在悉尼有多个校区。在''2025年QS最佳求学城市''中,悉尼被评为最适合国际学生留学的城市之一。
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