Set yourself up for a career in international marketing. You'll spend your first semester in Sheffield and the second at Hong Kong Baptist University, gaining a critical understanding of essential marketing principles and a specialist knowledge of marketing to global audiences. This unique programme is designed for those looking for an international marketing career. You'll spend your first semester in Sheffield and the second at Hong Kong Baptist University. You'll gain a critical understanding of essential marketing principles combined with specialist knowledge of marketing to global audiences. Non-Hong Kong graduates of the programme can apply to stay and work in Hong Kong for 12 months after graduation. This programme is accredited by the Chartered Institute of Marketing (CIM). Students who register for CIM student membership while studying with us are eligible to apply for CIM exemptions upon graduation from our programme.