Program overviewTransform into a marketing leader by mastering the skills and knowledge required to guide teams in creating impactful marketing campaigns.Become skilful in a variety of marketing channels and tactics, such as social media, email marketing, content marketing, and SEO.Study contemporary issues in marketing, international marketing, survey research, product and service innovation, and strategic marketing managementGain expertise in a wide range of consumer behaviour concepts, models, and marketing trends.Develop digital competencies and in-demand transferable skills in leadership, project management, strategic and analytical thinking, and effective communication.Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.Complete this 2-year program in 1.5 years if you have a bachelor’s degree in business or a related field. See entry requirements for details.In this program, you will learn how to identify and capitalise on opportunities in domestic and international industries while mitigating threats.You will also gain a comprehensive understanding of the latest concepts, strategies, and techniques of customer-centric marketing. These include value-based marketing, strategic marketing planning, consumer behaviour, segmenting and targeting markets, and marketing mix decisions.Real-world learning is embedded in this course, and from your very first semester, you will meet and be taught by award-winning academics working in industry and prominent marketing professionals who guest lecture often in our units.In the final capstone unit, you'll take your skills to the next level with a unique opportunity to collaborate independently and in teams on real-world client projects with one of our industry partners. This immersive experience will not only advance your knowledge and research skills but also provide you with valuable workplace experience, setting you up for success in your future marketing career